Strategic Stakeholder Engagement
Learn to manage complex stakholder processes with the SSE method.
The training in summary:
The three-day training Strategic Stakeholder Engagement (SSE) provides the foundational knowledge and skills required to: analyze the stakeholder environment; design strategy; negotiate agreements, and; ensure implementation. SSE is rooted in the Mutual Gains Approach to negotiation as developed by MIT professor Lawrence Susskind and the Consensus Building Institute (CBI). The training is interactive and practical, full of inspiring examples from SSE practice.
Who is the training for?
This English SSE training is custom-made for international and non-Dutch speaking professionals. It will take place on 17th, 18th and 19th of June 2024 in the Netherlands and will be jointly hosted by the Consensus Building Institute (CBI) from Washington D.C. and WesselinkVanZijst.
The SSE method is developed for professionals dealing with a complex field of local, national or international stakeholders. Whether you are a project leader, strategic advisor, public affairs officer, communications professional, negotiation strategist, policy officer or stakeholder manager, this training offers you the knowledge and skills to effectively manage stakeholder processes inside and outside your organization.
2024 brochure
What is the impact?
The three-day SSE training provides the essential knowledge and skills needed to get started with Strategic Stakeholder Engagement. After this training you will:
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Understand the vision behind the Mutual Gains Approach to negotiation and the SSE method;
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Recognize the difference between positions and interests;
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Be familiar with the 10 steps of the SSE circle and a range of practical tools;
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Know how to make an SSE analysis and how to approach initial conversations with key stakeholders;
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Have stronger negotiation skills;
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Know a range of intervention strategies, applicable to different scenarios, and;
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Gain practical insights on how to design and implement SSE in your own project.
SSE in the Netherlands
In the Netherlands, the SSE method has been applied to find consensus on a wide range of public-private negotiation challenges: from new roads and large-scale port extensions to clean energy transition projects, major dike renovations and managing internal reforms at large public sector organizations. The Dutch equivalent to the SSE training is followed by around 800 professionals annually under the Dutch title Strategisch OmgevingsManagement (SOM). Participants work for a wide range of organizations such as ministries (e.g. infrastructure, economic affairs and climate, justice & security, defence), provinces, large cities, energy companies, water board authorities, communication and project management agencies.
More information
For more information on the training and registration, please visit the full webpage here or contact info@wesselinkvanzijst.nl